The importance of location

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Everyone talks about location as a key factor when investing in property, but have you really explored the reasons why this is, or perhaps overlooked something in the past?

We don’t believe in leaving things to chance and here at Sims Williams, we want to make sure you’re armed with all the information at the beginning so that you can make informed decisions and feel empowered about any property decisions that land at your door. 

The right location can significantly impact your quality of life, investment potential, and overall satisfaction with your property. We want to discuss why location matters, and share ideas about how you can make informed decisions when selecting your next property.

Top 10 Considerations When Choosing a Location


  1. Easy access to transportation links, highways, and public amenities such as shops, schools, and healthcare facilities is crucial for convenience and quality of life. A well-connected location can save you time and reduce daily stress. Bliss!


  1. The safety and security of the neighbourhood are at the top of the list – you don’t want to invest in a fabulous property only to not feel safe in your home or walking down the road! Factors like crime rates, street lighting, and community policing initiatives should be carefully considered. A safe environment provides peace of mind and protects your investment.

Schools and Education

  1. Proximity to good schools and educational institutions is essential for families with children. Researching school performance and catchment areas is vital for planning ahead. 

Local Amenities

  1. Access to parks, recreational facilities, shopping centres, restaurants, and entertainment options can also enhance your lifestyle and contribute to a sense of community. Being near these amenities makes daily life more enjoyable and convenient. The team at Sims Williams all live and work in the local community so can offer first hand experience and recommendations to local amenities, depending on your requirements. Give your local office a call today and we will be happy to help!

Property Values

  1. Investigate property values and trends in the area to assess potential return on investment opportunities. Up-and-coming neighbourhoods or areas undergoing regeneration may offer growth potential. Look for areas with a positive outlook for future property value appreciation. 

Neighbourhood Demographics

  1. Consider the demographics of the neighbourhood, including age groups, household types, and cultural diversity, to ensure compatibility with your lifestyle and preferences. A community that matches your lifestyle can greatly improve your overall happiness and help make your transition run smoothly.

Future Development

  1. Research planned developments, infrastructure projects, and zoning regulations in the area to anticipate how they may impact property values and quality of life in the future. Future projects can both positively and negatively affect your investment. Save yourself time and energy and speak with our dedicated team – Land and New Homes that have an incredibly in depth understanding of the local property values. 

Community Atmosphere

  1. Get a feel for the community atmosphere by attending local events, exploring the neighbourhood, and speaking with residents to gauge the sense of community and neighbourly spirit. A welcoming and vibrant community can make you feel at home.

Personal Preferences

  1. Ultimately, consider your own priorities, preferences, and lifestyle needs when choosing a location. Whether it’s a vibrant urban area or a peaceful suburban neighbourhood, finding the right fit for you is the most important thing to remember. 

How to Collect Reliable and Relevant Information

Our first recommendation is to get in touch with your local Sims Williams office to speak to a local property expert who can give you a personalised service and provide you with relevant, unrivalled and reliable information about your specific area. 

Online Resources

  • Utilise online property portals, neighbourhood guides, and social media groups to gather information about different areas and properties. We highly recommend sources such as Propertymark, MoveIQ, and even using Facebook to join local community groups of the possible relocation areas to gain a true sense of daily life and community.

Visit in Person

  • Visit potential neighbourhoods at different times of the day and week to get a sense of traffic patterns, noise levels, and overall atmosphere. Seeing the area firsthand can provide valuable insights that online research cannot.

Consult Local Experts

  • Seek advice from local estate agents, property experts, and residents to gain insights into the local property market and community dynamics. When you choose the estate agent to support you on this next step, use a reputable agent like Sims Williams, which has intimate knowledge of the area you are looking to move to. They will be able to offer personalised guidance, depending on your needs, and assistance throughout the decision-making process on a deeper level.

Choosing the right location is not just about finding a place to live; it’s about investing in your future and ensuring your overall happiness and satisfaction.

For more personalised guidance and expert advice, contact Sims Williams, your local independent estate agent. We are here to help you find the perfect location for your next home or investment property. Visit our website or call us today to start your property journey.


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What our clients say

Excellent Service

Brilliant Estate Agents, I sold my property and brought another through Sims Williams, John was fantastic and so helpful throughout the whole process. I would 100% recommend this Estate Agents.
Amy - Vendor - Apr 7th, 2021

Brilliant Service

The Sims Williams team were brilliant. Fast, thorough - nothing was too much trouble. They helped through the whole purchase and I've since let the property through them - the lettings team is just as brilliant. Highly recommend them.
C Huggins - Buyer - Jan 26th, 2022

Excellent Service

It has been a great pleasure dealing with Calum in the Chichester branch at Sims Williams. The process from start to finish was excellent. Calum kept us in the loop with everything regarding our sale, even during the hard times through covid! We bought and sold out property through Sims Williams and would do the same again.
Helen & Nick - Vendors - Oct 6th, 2021


Was going to sell but due to Covid ended up going the rental route and the team at Chichester made this effortless for this first time landlord. Highly recommend this estate agents for both sales and renting.
Philip H - Landlord -


My family and I received a very good service from Sims Williams regarding selling our properties. I was very impressed by the thoroughness and hard work the whole team put in to help us.


Excellent letting agent, Jo has been brilliant and lovely to deal with, the communication from her has been fantastic. The whole process of viewing the property to signing the tenancy was quick, efficient and smooth. Would highly recommend Sims Williams.
Rachael - Tenant - Oct 7th, 2022


Sims Williams did a fantastic job securing our new home for us despite some difficult circumstances. Totally impressed with their friendly professionalism and would definitely recommend them.
Linde M - Buyer - Dec 7th, 2020

Exceptional service

John Wyatt has been brilliant throughout. Nothing has been too much trouble and his experience and guidance have been invaluable. About as good as it gets !
Ivens - Buyer - Jun 25th, 2021


My experience with Sims Williams was exceptional. I bought my property through them not so long ago. I recently had to relocate for work. I needed to get tenants in my property as fast as I could and move. I was managing a full-time job working from home. I also needed information and support as a new landlord. Not only that Sims Williams agents were highly professional in delivering timely services they simply took me in, and went way beyond their official duties to help with a smooth transition. It’s for this “ homely feel” in the way they treated me twice that I give them a 5 star and recommend them to anyone who appreciates being valued.
Damaris - Landlord - Jan 28th, 2021

Excellent Service

Rented a house through Sims Williams in Chichester and it was a seamless, easy experience thanks to the very professional (and courteous) service provided by David.
Margaret - Tenant - Jan 25th, 2023