How do estate agents value properties?

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Fear is a driving factor in any human being’s decision making process. Many homeowners avoid getting their property valued by professionals due to the fear that they will be pressured in to selling. 

Estate agency has developed a bad reputation. But, we’re at a turning point where there are now many smaller, independent agents driving change in the industry. And we’re one of them.

Transparency is key to that drive, so let us talk you through exactly what happens when you arrange to have your home valued by Sims Williams.

Thinking about a valuation

Getting what is possibly your largest asset valued on a regular basis is important. Whether the reason is a remortgage, estate planning  or plain and simple curiosity, you should always have the knowledge of your home’s value.

Online valuation tools can be extremely useful for keeping track of your property’s value. However, whilst these tools give a great indication, the true value of your property can only be determined by a professional visit. There are often elements of your home that an online tool doesn’t take in to consideration, such as spend and quality of improvement, so it is important to arrange for an estate agent to provide you with a valuation whenever your circumstances change. 

When it comes to moving home, the process of ‘considering moving’ to actually being ‘ready to move’ can take months, or even years. It’s not always an easy decision. 

Regardless of the reason, our professionals will never pressure you in to marketing your home for sale. Not only would that contribute towards the industry stigma we are fighting so hard to change; but, from a business perspective, it makes no sense to try and compel someone who doesn’t want to sell, in to selling. This would lead to a higher fall-through rate, with sellers changing their minds; and since estate agents don’t get paid until a sale completes, all that marketing of homes with no real desire to sell would become extremely costly! 

Booking your valuation

Valuations are booked over the phone. This is because our Property Consultants will need to gather information that will enable us to research your property’s value. This information is crucial to providing an accurate valuation.

We start by asking a few questions about your home: it’s accommodation, location, and condition. We will also ask if any alterations or improvements have been made over recent years, which may have impacted  the property’s value. 

Once we’ve gone through your property details, we will arrange a mutually convenient time for one of our experienced Property Consultants to visit your property.

During the appointment

 Our visit wiill normally take between 30-45 minutes.

Upon arrival we will introduce ourselves, have a chat about your reasons for requiring a valuation and outline the process. We will ask for you to give us a guided tour of your propert,  not forgetting gardens and outbuildings, and will take notes accordingly.

Next, we’ll present our views on value, based on current market conditions and backed up with comparable evidence (where available) of other recently sold properties. We’ll discuss any potential changes in the market and, if selling is your ultimate goal, we can also discuss what price your property should be marketed at. Asking prices can often vary depending on your timescales required for your move. 

Whilst we are always happy to try asking an initial higher figure, it is important to build in a timeframe to review the activity and adjust the price if necessary.

We will also outline our services and explain how our team of 30 and 4 office network will utilise our experience and knowledge to best promote your property to our extensive database, and online with the various portals and social media. 

After the valuation

Our visit will be followed up with an extensive market appraisal report for you to keep until such time as you are ready to take things further and look to market your property. Our consultants will not put pressure on you to market your property, but rather provide educational insights relevant to your personal situation.

With your consent, we will continue to keep you abreast of changes in your local property market via our newsletters and social media channels.

We’ll be ready when you are.

If you require an up-to-date valuation on your property, please do not hesitate to contact your local Sims Williams office.

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What our clients say


Highly recommend the team at the Walberton Office for all of their help in the selling of my property during the difficult times we are currently experiencing. I have been kept informed on a timely basis at all stages during the process and the whole experience has been professionally managed and stress free.
Steve W - Vendor - Sep 8th, 2020

Fantastic service, extremely helpful staff

Fantastic team, David has been most helpful since the beginning with securing the tenancy, walking us through the process and answering all of our questions. He made sure our moving-in was as smooth as possible even though we were running late.
Francesca and Adam - Apr 9th, 2022


Very good and thorough service in helping to rent out our property. Communication is excellent and nothing is ever too much bother. Constantly kept in contact along each step of renting out. Would highly recommend using this company.
Jo and Warren - Landlord - Sep 29th, 2020

Excellent Service

It has been a great pleasure dealing with Calum in the Chichester branch at Sims Williams. The process from start to finish was excellent. Calum kept us in the loop with everything regarding our sale, even during the hard times through covid! We bought and sold out property through Sims Williams and would do the same again.
Helen & Nick - Vendors - Oct 6th, 2021


Another effortless sale in the hands of the very capable and professional Sims Williams team in Arundel. From start to finish we have been supported, kept informed and advised. The team work brilliantly together, never missing a step. Thank you!!
Vendor - Dec 22nd, 2020

Helpful, Efficient & Friendly

Thank you all so much for you all your help and support in selling 18 Green Lane for us, you’ve all been so helpful, quick to respond, friendly and well you sold it really quickly! I have already recommended you to a number of friends and will continue to do so, my parents bought from you over 20 years ago and you have continued to be fantastic.
Julia - Vendor - Jun 18th, 2021


Me and a friend recently went through Sims Williams to view some newly renovated apartments in central Chichester. David was with us for our initial viewing through to our tenancy signing and was incredibly helpful and prompt with communication throughout. We were disappointed to have not been informed on our initial viewing that the property would be under construction for 6-8 months out of our 12 months tenancy, however despite this all communication with Sims Williams was very quick in getting in touch with the landlord about this, and we are still very happy with the service that they provided.
Summer F-B - Tenant - Nov 18th, 2020

Would recommend!

We bought and sold properties through the Bognor Regis team and would certainly recommend them. We spoke with all the team - who were very nice - but dealt a lot with John, as neither transaction was straightforward - and he worked really hard to make things work out for us. He was very approachable and we never felt pressured to agree to anything we weren't happy with. It really felt as though he was on our journey with us and wanted the best for us. I would certainly recommend Sims Williams, Bognor Regis
Ms Brookes- Vendor - Aug 25th, 2022

One Word - Fantastic.

We don’t normally write reviews, but on this occasion we had too. In life you get what you pay for, whilst I’m sure that there are cheaper agents out there; if you want a stress free move with knowledgeable, friendly and dedicated agents, that give excellent communication, then look no further than Sims Williams. We dealt with John, Annie and Vanessa, we sold and purchased through them. The Team in the Bognor Branch is fantastic, we couldn’t of hoped for better agents to support us through the journey which wasn’t always the easiest but they communicated to either side of the chain fantastically, keeping stress to a minimum and helped us through the bumps to complete in 11 weeks. A big thank you to you all, and in the future we wouldn’t look anywhere else. Sam and Lisa.
Mr & Mrs Poston - Dec 7th, 2021


I can't praise the Walberton team enough - really wish they had been are agents for selling our property as they were so efficient, organised and the customer service was fantastic. Prompt responses and nothing was to much trouble. Especially Lin - who's calm approach kept me sane and rational!
Lisa J - Buyer - Sep 4th, 2020