Get your property sold for the best possible price in 2022

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Phew! This year’s property market, thus far, has been insane; however, the housing market is beginning to revert back to a ‘standard’ market from the hyper-busy market we’ve been experiencing throughout the course of 2022 so far.

With house prices rising at record speed since the pandemic began, the market has been at an all-time high with difficulties meeting buyer demand (in other words, too many buyers and not enough properties for sale!). Now the market is beginning to slow.

According to Rightmove, it is now expected that house price growth will slow to 7% for the rest of 2022, down from the 9.2% growth experienced thus far. For sellers, this means that there will be more sensitivity around price and more effort will need to be made to ensure the best possible price is achieved.

Here’s our top tips on making a price-sensitive market work to your advantage:

Set the right asking price

 In a buyer-lead market, where there are less new properties being listed, many estate agents may overvalue properties to try and win new business. It’s very easy to go with the agent who values your property the highest, but, more often than not, listing your property at higher than true market value can lead to longer time on the market and a tiresome wait for the right buyer. You may end up being encouraged to continually drop the price which leads buyers to believe they can bargain further.

Should you be successful in finding a buyer at above market value, it can be incredibly frustrating when a Surveyor or Mortgage Valuer down-values the property. This can often mean a loss of the sale – yes, that’s right, you have to start the process all over again.

It’s wise to choose an agent that uses indisputable, comparable evidence to support their valuation of your property in the first instance; rather than waste months being annoyed and disheartened.

Launch correctly

 When listing your property with an estate agent it’s imperative that it’s launched correctly. First impressions count. This is particularly true when selling a property as the initial 4 weeks of marketing are the most crucial to it’s success (another reason to ensure your property is priced correctly).

Because of the importance on this initial period, when putting your property on the market it’s always wise to be mindful of your personal circumstances at the time. If you’re planning on going on holiday for 2 weeks, for example, and can’t give your estate agent access to the property for viewings while you’re away, it’s probably best to wait until you’re home.

Ensure that you are 100% happy with the photographs, videos and descriptions of your property before it goes live; and, to save time later, make sure that your estate agent understands what is important to you and what your boundaries are. For example, do they need to call you before each viewing or can they book as many as needed? Communication is key when putting your property on the market.

 Market right

 This goes without saying: How you market your property can be the difference between selling your home within 24 hours or waiting 4 months before receiving an offer. Make sure you have a pro-active team working for you who know their buyer’s needs and will call them before it even hits Rightmove, because that’s the best form of marketing you can get.

When signing up with an estate agency, it’s important to know where and how your property will be marketed too. There are key digital platforms such as property portals, social media channels, email marketing and so on…and various ways in which your property could be showcased, such as 360 virtual tours, video and photography.

Now what you can do: it’s important to make sure your home looks at its best for any media capture, as well as for viewings. It’s not ideal leaving clutter on the sides or dirty laundry on the floor! Your home needs to be as clean and depersonalised as possible in order for potential buyers to envision how they would make it their own home. You can look for support from a home staging specialist if you want to.

Sims Williams also highly recommended having a ‘for sale’ board erected outside the property. One of the cheapest forms of marketing, yet one of the most effective. A board incites discussion and ‘spreads the word’ locally, whilst also makes it obvious to any out-of-area visitors that your home is for sale.

Sims Williams are independent estate agents in Chichester, Bognor Regis, Arundel and the Six Villages. For advice on achieving the best possible price for your property in a timescale that works for you, book an appraisal with your local branch.

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What our clients say

Excellent Service

David and the team were very helpful which resulted in a surprisingly painless and stress free experience. Highly recommend Sims Williams
Paul R - Landlord - Feb 14th, 2023


Very good and thorough service in helping to rent out our property. Communication is excellent and nothing is ever too much bother. Constantly kept in contact along each step of renting out. Would highly recommend using this company.
Jo and Warren - Landlord - Sep 29th, 2020


Richard was completely professional yet friendly and kept us informed every step of the way. Nothing was ever too much trouble and he made a protracted transaction far less stressful than it could have been. Thoroughly recommend him and the company.
Fay - Vendor - Dec 7th, 2021

Sims Williams Performance Was Far Superior

We recently instructed Sims Williams New Homes on the marketing of one of our new home developments in Climping, West Sussex. It is very fair to say we were extremely impressed with the performance and feedback. and their proactive sales teams were able to find buyers for the remaining units. Richard Moores has a very hands-on approach to his company and is very professional. Their sales progression department kept me fully informed at each stage, from reservation to completion. We would, as a company, recommend Sims Williams New Homes and look forward to delivering more sites which we have coming up.
Michael Hartnett - MJH Executive Homes -

Would definitely recommend!

I had been with another agent for quite a long time and was being messed around. When I decided to instruct Sims Williams they got very quick results and I had accepted an asking price offer3 days later. Linda and Louise were very proactive and efficient and I would highly recommend them.
Daphne - Vendor - Mar 12th, 2021

Very helpful and efficient agents

We are really pleased with the service we received from Sims Chichester office. David and the team are very helpful and friendly. Everything went through smoothly and we are happy in our new home.
Toni & Shaun - Tenants - May 28th, 2021

Insightful impactful sale

They got the job done easily and without delay! From first contact to successful completion through the many typical twists and turns it was always comforting to deal with a small team who made us feel like the only people selling a home. They totally respected and worked with the personal circumstances which enforced the sale. Sims Williams did exactly what they promised at our first meeting and more than met our expectations. Their understanding of the local market ensured that the property was priced to sell, achieving optimum results less than 48 hours from going live. With grateful thanks to the team.
Mrs Rod - Vendor - Jun 4th, 2021


I recently purchased and sold through this company. I have had some terrible service in the past. These people were a pleasure to deal with. They kept me informed, managed my purchase and sale with total professionalism. I have no reservations recommending them. Thank-you SW.
Alan Colbran - Buyer - Sep 5th, 2020

Absolutely first class service

Jo was our main point of contact and the service her and her colleagues provided was faultless. Fantastic communication and lovely tenants found. I would add that I have also bought and sold properties through Sims Williams over the past 25 years and done another rental too, and not once have they ever slipped on their first class service..and super friendly too. Well done all of you.
Tracey - Landlord - Jun 7th, 2022


Another effortless sale in the hands of the very capable and professional Sims Williams team in Arundel. From start to finish we have been supported, kept informed and advised. The team work brilliantly together, never missing a step. Thank you!!
Vendor - Dec 22nd, 2020